Hey employers!  Are the voices you are listening to telling you the truth?

What do people over 50 bring to employers just like you – those who are willing to challenge the status quo, those bold enough to consider the possibility?

THEY BRING TALENT AND THE KEY SKILLS you may need to take your business to new heights.  Many older adults retired early due to the pandemic, and many would return to work if the world was willing.  And given their experience, they are “job ready” able to step into many roles with limited on-boarding and training offering you immediate relief if you are finding yourself short on talent.  They already possess the key attributes most employers say they are looking for: problem solving and critical thinking, self-management and resilience along with leadership and social skills.

THEY BRING INSTITUTIONAL KNOWLEDGE AND THE ABILITY TO MENTOR OTHERS.  Retaining older workers preserves the critical knowledge and relationships that could be lost making sure the wisdom honed over decades is captured and transferred.  Their ability to step into the vital and often misunderstood role of being a mentor builds skills at every level, improving moral, productivity, innovation, engagement and retention.

THEY OFFER WORKFORCE STABILITY.  They tend to stay in their jobs longer than workers of other ages and I’ve read that adding a 10% share of older workers can reduce turnover by 4%. They seem to find greater meaning doing useful work, solving problems and applying new ideas.  Their mere presence can boost productivity and tenure of younger team members, leading to an environment where cross-mentoring and a blend of generations creates a remarkable sustainable competitive advantage.

THEY HELP IMPROVE PERFORMANCE & PRODUCTIVITY.  Most of the companies we meet with say their older employees perform as well or better than younger ones.  They add that virtually all of them have the potential to stay long term.  Age diversity improves all aspects of a business.  Adding a 10% share of older workers has proven to boost productivity significantly, including their direct contributions but also in the domino effect of experience in terms of speeding up problem solving and avoiding costly mistakes.

THEY CREATE ECONOMIC VALUE.  The fact is Age-Smart Employers are more profitable and certainly more resilient.  History has shown that age-diverse companies recovered four times faster after the depression than others.  Engaging older workers will certainly aid in raising our country’s GDP and the economic contribution of the 50+ population will triple by 2050. 

So why wait to take advantage of this incredibly powerful force?  Want to change your future?  Then consider changing what you are doing today. We can help.

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